Velvet Peanut Butter, Crunchy - Detroit’s Classic Since 1937, Smooth & Nostalgic Spread with “Fresh, Pure, Delicious” Label, Made in the USA
- SKU: MCAB0FC4NWYL2
- BARCODE: 859459002024
- VENDOR: Velvet Peanut Butter
- TYPE: Pantry Staples
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Velvet Crunchy Peanut Butter is Detroit’s original, crafted from a 1937 recipe that blends roasted peanut pieces into a bold, satisfying crunch. Made in the USA with simple, gluten-free, kosher-certified ingredients, it delivers rich, nostalgic flavor in every bite. Each jar features the iconic label with three freckled cartoon boys and the words “Fresh,” “Pure,” and “Delicious”-a nod to Velvet’s long-standing heritage. Perfect for sandwiches, baking, smoothies, or snacking, it’s a versatile pantry staple with a timeless taste. More than just peanut butter, Velvet is a values-driven brand committed to quality, sustainability, and giving back. The company donates 10% of annual profits to charity and operates with eco-friendly practices. With each 12-pack of 18oz jars, you’re not just getting great flavor and texture-you’re supporting a legacy rooted in community, care, and craftsmanship.
• SIGNATURE CRUNCH & TASTE: Crafted with hearty roasted peanut pieces for a bold, satisfying crunch-Velvet’s classic 1937 recipe delivers nostalgic flavor in every spoonful.
• ICONIC HERITAGE LABEL: Features the beloved trio of freckled cartoon boys with “Fresh,” “Pure,” and “Delicious” proudly displayed on every jar.
• REAL INGREDIENTS, REAL IMPACT: Made in the USA with simple, gluten-free, kosher-certified ingredients-Velvet is committed to giving back to the community, starting with support for organizations like Forgotten Harvest.
• VALUES-DRIVEN & VERSATILE: From eco-friendly operations to quality partnerships, Velvet is perfect for sandwiches, baking, or snacking-rooted in purpose and taste.
• ROOTED IN DETROIT HERITAGE: Established in 1937 by Detroit truck driver Paul Zuckerman, Velvet Peanut Butter began in a garage on 12th Street and quickly became a staple in American households, even supplying U.S. troops during World War II.
Size: 18 Ounce (Pack of 1)
Free Standard Shipping— United States only
Processing Time:1–3 business days
Estimated Delivery:3–5 business days after dispatch
Securely packed to ensure your purchase arrives in perfect condition
Tracking number sent via email once dispatched
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.

