Knock Knock Timeline Book, A Foldout History of Cereal

Brand: Knock Knock

Warning our Timeline Books may be habit-forming. These diminutive volumes chronicle pop-cultural juggernauts using a fancy accordion-style format and photo-realistic illustrations. Brimming with meticulous research and artful eye candy, they're as fascinating as they are fun. Bet you can't read just one. At Knock Knock our sensibility is proudly distinct, in contrast to the overwhelming homogenization that characterize committee-created corporate product. We believe that many people are intelligent enough to appreciate wit, wordplay, and conceptual thinking, so we strive not to dumb down. Knock Knock seeks to integrate art and commerce by creating original, authentic, non-cynical products that support themselves in the marketplace. Our inspirations are Charles and Ray Eames and Tibor Kalman, designers who refused compartmentalization and brought intelligence, aesthetics, and creativity to everything they touched. Also, we read a lot. Following are a few more things we believe Ethics and decency are immeasurably important. Whether mass produced or handmade, products should be created with care. Things should be both beautiful and useful, but they can also be beautiful and frivolous. Craft is important for the soul as well as the hands and eyes. Art is not necessarily superior to craft. Humor makes everything better. Not everything should strive to be accessible to the lowest common denominator, or any common denominator, for that matter. Empty feel-good affirmations are an instant gratification of diminishing returns, slyly interpreted truths last longer. Despite the rise of the screen, much that is interesting and innovative can be done with printed matter, though paper should be recycled whenever possible. Good should be rewarded. Problems should be discussed and resolved. Mistakes should be admitted and learned from. Common sense is uncommon. Ego is annoying. Turn signals should be used.

Features:

• Knock Knock Timeline Book chronicles the pop-cultural juggernaut that is breakfast Cereal for amateurs and aficionados
• Hardcover book with 14 foldout accordion-style panels, 12 photo-realistic illustrations
• Closed book is 3.25 by 3.5-inch, unfolds to 45.5 by 3.5-inch
• magnetic closure
• Meticulously researched information presented in a fascinating and entertaining format
• makes a fun and unique gift
• Corn Flakes, Rice Krispies, Kix, Cheerios, Frosted Flakes, Trix, Life, Lucky Charms, Apple Jacks, Fruity Pebbles, Cookie Crisp, GoLean Crunch

Product Details:

• Model: 50010
• Item Quantity: 1