Velvet Peanut Butter, Crunchy - Detroit’s Classic Since 1937, Smooth & Nostalgic Spread with “Fresh, Pure, Delicious” Label, Made in the USA

Brand: Velvet Peanut Butter

Velvet Crunchy Peanut Butter is Detroit’s original, crafted from a 1937 recipe that blends roasted peanut pieces into a bold, satisfying crunch. Made in the USA with simple, gluten-free, kosher-certified ingredients, it delivers rich, nostalgic flavor in every bite. Each jar features the iconic label with three freckled cartoon boys and the words “Fresh,” “Pure,” and “Delicious”-a nod to Velvet’s long-standing heritage. Perfect for sandwiches, baking, smoothies, or snacking, it’s a versatile pantry staple with a timeless taste. More than just peanut butter, Velvet is a values-driven brand committed to quality, sustainability, and giving back. The company donates 10% of annual profits to charity and operates with eco-friendly practices. With each 12-pack of 18oz jars, you’re not just getting great flavor and texture-you’re supporting a legacy rooted in community, care, and craftsmanship.

• SIGNATURE CRUNCH & TASTE: Crafted with hearty roasted peanut pieces for a bold, satisfying crunch-Velvet’s classic 1937 recipe delivers nostalgic flavor in every spoonful.
• ICONIC HERITAGE LABEL: Features the beloved trio of freckled cartoon boys with “Fresh,” “Pure,” and “Delicious” proudly displayed on every jar.
• REAL INGREDIENTS, REAL IMPACT: Made in the USA with simple, gluten-free, kosher-certified ingredients-Velvet is committed to giving back to the community, starting with support for organizations like Forgotten Harvest.
• VALUES-DRIVEN & VERSATILE: From eco-friendly operations to quality partnerships, Velvet is perfect for sandwiches, baking, or snacking-rooted in purpose and taste.
• ROOTED IN DETROIT HERITAGE: Established in 1937 by Detroit truck driver Paul Zuckerman, Velvet Peanut Butter began in a garage on 12th Street and quickly became a staple in American households, even supplying U.S. troops during World War II.

Size: 18 Ounce (Pack of 1)